Hillshire Farm introduces chicken sausage
February 11, 2010
DOWNERS GROVE, ILL — Sara Lee North American Retail has launched Hillshire Farm Chicken Hardwood Smoked Sausage. The new product is designed to be a better-for-you option for those who enjoy sausage but prefer a lower-fat poultry meat.
“With American families consuming more poultry than ever before, Hillshire Farm fills a void in the marketplace with the introduction of Chicken Hardwood Smoked Sausage,” said Tim Roush, vice-president of lunch and dinner brands for Sara Lee North American Retail. “We know that offering our consumers variety as well as an economical and lower-fat option are the most important. Introducing Hillshire Farm Chicken Hardwood Smoked Sausage to the marketplace is a natural next step in our on-going commitment to bringing consumers delicious choices that meet their ever-evolving needs.”