Peeps partners with Rita's Italian Ice
February 18, 2010
by Eric Schroeder
BETHLEHEM, PA. — Just Born, Inc., maker of Peeps Brand Marshmallow Candies, has partnered with Rita’s Italian Ice to launch Peeps Italian Ice.
The product line includes Peeps Chocolate Covered Gelati, Peeps Chocolate Covered Misto and Peeps Pie Blendini.
Peeps Chocolate Covered Gelati combines Peeps Ice with chocolate frozen custard, while Peeps Chocolate Covered Misto blends Peeps Ice and chocolate frozen custard into an on-the-go drink. Peeps Pie Blendini is a crunchy combination of Peeps Ice and frozen custard with tiny cookie pieces.
“We are thrilled to be partnering with Peeps to offer our guests another fun and tasty way to mark the arrival of the new season,” said Jim Rudolph, chairman and chief executive officer of Rita’s Franchise Co. “Our guests are always excited to celebrate the arrival of spring, and our Peeps Italian Ice is a wonderful addition to our treat menu.”