Pringles launches 'Can Creator'
February 2, 2010
by Eric Schroeder
CINCINNATI — Procter & Gamble Co. has set up a web site at www.Pringles.com/popart in which visitors can show their support for the Olympics by creating their own Team USA Pringles can designs. For each can creation submitted and approved by April 25, Pringles will make a 50c donation to the U.S. Olympic Committee.
The Pringles’ Can Creator has four steps: create a design; save to the gallery; share with friends; and print and attach.
Team USA athletes have submitted their own creations, with winning athlete entries set to be displayed in February along with the winners’ photos and biographies.
“The Olympic Winter Games provide an opportunity for the global community to come together and participate in the fun and excitement,” said Bryan Hamilton, brand manager for Pringles. “Pringles is honored to be part of it by supporting Team USA in Vancouver.”
The Winter Olympics will take place Feb. 12-28 in Vancouver, B.C.