Private equity firm partners with flatbread company
February 16, 2010
by Eric Schroeder
GREENWICH, CONN. — North Castle Partners, a private equity firm with investments in Atkins Nutritionals and Bora Bora Organic Foods, has recapitalized Flatout, Inc. Based in Saline, Mich., Flatout manufactures and markets premium flatbreads, wraps and snack wraps sold under the Flatout brand to the grocer, mass, club store and food service channels.
Terms of the transaction were not disclosed.
“Providing consumers with healthy nutrition options is paramount to North Castle’s mission to build industry leading companies in the healthy living and aging market,” said Chip Baird, managing partner for North Castle. “We are proud to welcome Stacey and Mike Marsh and the entire Flatout team into the North Castle family.”
Stacey Marsh, chief executive officer of Flatout, said the company is excited with the partnership given North Castle’s track record of growing strong, niche brands into nationally recognized brands.
Flatout is the official flatbread of the Best Life Diet, a program created by Bob Greene, Oprah Winfrey’s personal trainer.