Sara Lee exceeding sustainable coffee targets

by Eric Schroeder
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UTRECHT, THE NETHERLANDS — Sara Lee Corp. said it exceeded its target of sourcing 26,500 tons of Utz Certified coffee during 2009 and plans to source 40,000 tons in 2010. The 2010 goal is 33% larger than its commitment in 2009 and represents a significant increase from its target of 2,500 tons in 2004.

“At Sara Lee we’re very proud of our role in making the mainstream coffee sector more sustainable,” said Frank van Oers, chief executive officer of International Beverage and Bakery at Sara Lee. “Our long-term vision is to source all of our coffee sustainably, and every year we are moving the bar higher. Our 2010 commitment represents a significant step toward that goal.”

Sara Lee has worked with Utz Certified since 2004 and sells its coffee blends under the Douwe Egberts, Senseo, Merridl, Maison Due Café and Marcilla brands.

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