Sara Lee to offer sustainable tea
February 23, 2010
UTRECHT, THE NETHERLANDS — Sara Lee is offering Utz Certified sustainable tea through its Pickwick and Hornimans brands.
“At Sara Lee, we’re very happy to be able to bring sustainable tea to our leading Pickwick and Hornimans brands in the European market,” said Frank van Oers, chief executive officer of International Beverage and Bakery at Sara Lee. “Our long-term vision is to source all of our tea from sustainable sources, and we plan to steadily increase the proportion that we buy.”
Sara Lee has completed Utz Certified audits in Joure, Indonesia and Malawi, which will allow Sara Lee to purchase 2,000 tons of certified tea to market in 2010. This will represent one-third of the company’s total European tea volume.
The initiative is part of a company-wide effort to further increase sustainability in coffee and tea. Earlier this year Sara Lee announced plans to source 40,000 tons of sustainable coffee in 2010, which is 33% greater than its previous commitment of 30,000 tons in 2009.