Yoplait Light adds Red Velvet Cake, Blueberry Pie
February 10, 2010
by Eric Schroeder
MINNEAPOLIS — General Mills, Inc. has added two dessert-inspired flavors to its Yoplait Light line of yogurts. Yoplait Light Red Velvet Cake and Yoplait Light Thick & Creamy Blueberry Pie contain zero grams of fat and 100 calories per 6-oz cup.
“Consumers can now satisfy cravings for bakeshop sweets, but without the guilt,” said Michelle Barbeau, associate marketing manager for Yoplait. “The two new selections from Yoplait Light deliver on-trend flavors that may be unexpected in the dairy case, with Yoplait’s signature creamy texture that is so popular with yogurt fans. With the addition of Blueberry Pie and Red Velvet Cake, we’re proud to offer 30 unique varieties of light, delicious yogurt options.”
Yoplait Light Red Velvet Cake is described by the company as “indulgent and rich red chocolate cake with a hint of cream cheese frosting,” while Blueberry Pie is described as “a smooth, comforting mix of sweet blueberries and buttery pie crust.”
The new flavors have a suggested retail price of 75c per 6-oz cup.