Campbell launches redesigned Pace container
March 2, 2010
by Eric Schroeder
CAMDEN, N.J. — Campbell Soup Co. has redesigned the packaging of its largest Pace salsa container, moving to a 38-oz polyethylene terephthalate jar that will be sold as a “dog bone” double pack. The salsa previously was packaged in a single 64-oz polypropylene jug.
“The new package size really is more convenient for our customers and a way for us to provide them with even better value,” said Donald McMillan, a packaging specialist for Campbell. “The barrier protects the quality of our product in an economical fashion and helps us with inventory flexibility. It was also important to maintain the visual traits that make a Pace jar recognizable to our customers.”
Manufacturing by Graham Packaging Company, L.P., York, Pa., the new container is shatterproof, easy to grip, handle and store, and easier to recycle, Campbell said. In addition, the new container is made with Graham’s proprietary vacuum absorption system, which the company said allows the product to remain at peak freshness for up to 18 months, compared with six to nine months without the system.