Campbell to offer V8 V-Fusions in 8-oz cans
March 3, 2010
by Keith Nunes
CAMDEN, N.J. — The Campbell Soup Co. is offering its V-8 V-Fusions beverages in 8-oz “slim” cans. The new package is available in six-packs at supermarkets nationwide. The effort also is designed to allow Campbell’s North America Foodservice division to expand the line of beverages into schools.
“Most people know that they don’t get enough vegetables — but it can be challenging to find great-tasting options throughout the day,” said Dale Clemiss, vice-president of beverage marketing for V8 Beverages. “That’s why we are constantly striving to offer more and more ways to help people get their vegetables any time, anywhere through new products like V8 V-Fusion cans.”
The slim can products are available in two flavors: pomegranate blueberry and strawberry banana. A six-pack of the 8-oz cans in supermarkets will have a suggested retail price of $4.99.