Chiquita launches salad sourcing initiative

by Keith Nunes
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CINCINNATI — Fresh Express, a division of Chiquita Brands International, Inc., is introducing “Your Salad Today,” a web site that allows consumers to identify the growing region of the lettuce leafs used to make-up the bagged salad they purchase. Knowing where food comes from is of growing concern to consumers and retailers, according to the company, and is the driving force behind the development of the web site.

“For the first time, consumers of value-added salads will gain new insights into the rigorous safety practices used in making their salads and will be able to learn important information about where they are grown,” said Fernando Aguirre, chairman and chief executive officer of Chiquita. “This new level of engagement will further enhance the trust consumers place in the Fresh Express brand and underscores our commitment to invest in new advancements, technologies and practices that benefit our consumers.”

Consumers may identify the growing region of a salad by entering what the company is calling a specific “Leaf Locator” code printed on the outside of the package. The code is currently available on 60 salad varieties and package sizes.

The new web site may be viewed by visiting www.freshexpress.com/story.

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