Dean Foods moving Schepps products to Oak Farms
March 2, 2010
by Eric Schroeder
HOUSTON — Dean Foods Co. has begun converting its Schepps dairy product line to the Oak Farms brand in the Houston area, a move designed to build upon Oak Farms strong local brand presence in the Houston area. Oak Farms already accounts for more than 75% of Dean Foods’ branded white milk in South Texas.
“Moving to one brand allows us to apply a more focused marketing approach and bring even greater quality and value to consumers,” said Rick Zuroweste, chief marketing officer of Dean Foods. “We’re giving the Oak Farms logo and packaging a facelift, which is accompanied by a compelling new advertising message that highlights the great taste and quality of the company’s products.”
The advertising campaign launches on March 15.
Dean Foods said it will continue to market the Schepps brand to food service customers.