Green Mountain launches Travel Mug-K Cup packs
March 17, 2010
by Eric Schroeder
WATERBURY, VT. — Green Mountain Coffee Roasters, Inc. has introduced three coffee varieties in a new Travel Mug-K Cup portion pack. Available in Green Mountain Coffee Breakfast Blend, Green Mountain Coffee French Roast, and Donut House Extra Bold, the portion packs are designed for the largest brew size setting of the Keurig Single-Cup Brewer.
“Our research showed us that people love to take their coffee on the go,” said T.J. Watson, vice-president of marketing for Green Mountain Coffee’s specialty coffee business unit. “We estimate that almost 75% of our consumers use a travel mug regularly. Many of them are brewing two K-Cups to fill their mug, or getting by with a mug half-full. Now they can enjoy good, strong coffee during their commute or while running errands, all day long.”
The Travel Mug-K Cup portion packs are sold exclusively on-line at www.GreenMountainCoffee.com at a suggested retail price of $13.95 for a 24-cup box.