Inventure expands Burger King snacks line
March 10, 2010
by Eric Schroeder
PHOENIX — The Inventure Group has added three new flavors to its Burger King line of snack chips: Hot Fries, Cheese Fries and Hot & Spicy Onion Rings.
The Burger King snack line, which was launched in 2007, also includes Ketchup & Fries, Flame Broiled Chips, Original Onion Rings and French Toast Sticks snacks.
“Our Burger King snacks are really taking off in part because we’re able to play off the Burger King brand’s popular and well-known menu,” said Steve Sklar, senior vice-president of marketing for The Inventure Group, Inc. “We’re able to bring Inventure’s snack innovation into the equation and together we’re creating snack foods that are way outside the traditional ‘chip’ landscape, and consumers are gravitating toward them in a big way.”
All three of the new products are available in serving sizes ranging from 0.75-oz to 3-oz, and carry a suggested retail price between 99c and $1.99.