Jamba expands with salads, frozen novelties
March 8, 2010
by Eric Schroeder
EMERYVILLE, CALIF. — Jamba Juice Co. has introduced four new salads as part of its Grab-n-Go Menu: Zesty Southwestern Grilled Chicken Salad, Ginger Soy Grilled Chicken Salad, Snappy Sesame Noodle Salad and Mediterranean Medley Pasta Salad.
“We are extremely pleased with our food roll-out thus far and excited to be able to offer our customers new delicious, better-for-you, on-the-go salad offerings to complement their healthy, active lifestyles,” said James D. White, president and chief executive officer. “It is important to maintain the interest and appeal of our Grab-n-Go items for customers by periodically refreshing and enhancing our menu. We think these new salads, offered in a variety of sizes, flavors, and price points, provide more options for our customers across dining occasions.”
Jamba Juice also said it is partnering with Oregon Ice Cream in the launch of a new line of Frozen Fruit Sorbet and Frozen Fruit Sorbet & Yogurt Bars that will be available in select retail freezers across the United States.
The Frozen Fruit Sorbet Bars are available in two flavors — Peach Blackberry Smash and Strawberry Lemonade Swirl — and contain 70 calories per bar.
The Jamba Frozen Fruit Sorbet & Yogurt Bars are available in three flavors — Vanilla Strawberry Jubilation, Vanilla Blueberry Pomegranate Perfection and Coconut Pineapple Passion Smashin’ — and contain 80 to 90 calories per bar. The bars also contain four probiotic yogurt cultures.
Each box contains four 2.5-oz bars and retails for about $3.99.
“The Jamba Bars are a unique way to bring the fun, delicious, high quality products we offer in-store, home,” said Susan Shields, chief marketing officer for Jamba Juice. “With five tasty, all natural, fruit filled flavors, the new frozen novelties are the perfect after school snack, indulgent after dinner treat or afternoon pick-me-up you won’t feel guilty about eating.”