Nestle to take Jenny Craig to France
March 8, 2010
by Keith Nunes
VEVEY, SWITZERLAND — Nestle S.A. plans to introduce its Jenny Craig weight management program in France. The introduction will be the brand’s first foray into Europe. It is currently available in the United States, Canada, Australia and New Zealand.
“Weight management is a core business for Nestle Nutrition and Jenny Craig is fully in line with Nestle’s overall vision as the world’s leading nutrition, health and wellness company,” said Richard Laube, chief executive officer of Nestle Nutrition. “Jenny Craig is representative for Nestle’s science-based approach to innovation and demonstrates the important role of personalized nutrition for the future.”
The initial launch in France will include 17 Jenny Craig centers throughout the country as well as the at-home program.
“Our holistic approach Food-Body-Mind is based on the three pillars of portion-controlled nutritionally balanced food, increased physical activity and long-term behavior change,” said Patti Larchet, c.e.o. of Jenny Craig. “Our strength is the one-on-one personal consulting: we tailor a program based on individual needs and support our clients to achieve their weight loss goals.”
The Jenny Craig business was acquired by Nestle Nutrition in 2006. It was founded by Jenny and Sidney Craig in Melbourne, Australia, in 1983 and started operating in the United States in 1985. Headquartered in Carlsbad, Calif., Jenny Craig operates more than 725 weight loss centers worldwide.