PepsiCo to eliminate sugary drinks from schools
March 17, 2010
by Keith Nunes
PURCHASE, N.Y. — PepsiCo, Inc. plans to eliminate the sale of full-sugar soft drinks to primary and secondary schools in all of the markets it serves by 2012.
“We have long advocated for school settings to be made as conducive as possible to promoting the health of students, and we have programs under way with school authorities in several countries to do that,” said Indra Nooyi, chairman and chief executive officer of PepsiCo. “This includes restoring or expanding physical education and promoting nutrition education. This global policy will serve as an important part of that mission, by expanding our offerings of low-calorie and nutritious beverages.”
PepsiCo worked with the Alliance for a Healthier Generation, a joint initiative of the American Heart Association and the William J. Clinton Foundation and other beverage companies, to change the mix of beverages in U.S. schools through the voluntary guidelines. The guidelines preclude the sale of full-sugar soft drinks to students in elementary and secondary schools, permitting only low-calorie drinks and portion-controlled juices, sports drinks and waters.