Sargento enters reduced sodium cheese market
March 2, 2010
by Eric Schroeder
PLYMOUTH, WIS. — Sargento Foods Inc. marked its entrance into the reduced sodium cheese market with the introduction of six varieties of cheese featuring 25% less sodium than their regular counterparts.
Sargento Reduced Sodium cheeses are available in Colby-Jack slices, Provolone slices, Colby-Jack snack sticks, String snacks, Mild Cheddar shredded cheese and Mozzarella shredded cheese.
“With almost 50% of consumers reading food labels for sodium content, we’re responding to consumers’ interest in lowering their daily intake by offering Reduced Sodium Sargento cheeses,” said Chris Groom, core marketing director. “However, we only wanted to launch the line if we could still provide the great tasting natural cheese that consumers love, which this line does successfully.”
Rebecca Main, senior sensory and taste expert at Sargento, said the reduced sodium line was created with the needs of today’s consumer in mind.
“People often assume when salt is taken out of food, it becomes bland and tasteless,” Ms. Maine said. “When we were developing the new line of reduced sodium cheeses we took into consideration our consumers’ demand for flavor and taste as our highest priority.”
The new Reduced Sodium cheeses range in price from $3.09 for the 7-oz shredded cheese packages to $4.39 for the 9-oz string snack packages.