Van's adding new products, reformulating others
March 16, 2010
by Eric Schroeder
PHOENIX — Van’s Natural Foods has added two products to its portfolio while reformulating another.
Beginning in April, Van’s will launch Van’s 8 Whole Grains, a line of waffles featuring a multi-grain flour mix comprised of whole wheat, oats, barley, brown rice, dark rye, quinoa, amaranth and millet flours. The waffles are available in four varieties: Berry, Multigrain, Lite and Maple.
In late April, Van’s said it will introduce Van’s Lite waffles. The waffles will contain 70 calories per waffle and are 97% fat free. In addition, the waffles are made with whole grains and contain 6 grams of fiber per serving.
Van’s said it will begin introducing a reformulated Van’s Organics line in mid-May. Available in Totally Natural, Organic Blueberry and Organic Flax, the Organics line will include a vitamin and mineral boost comprised of vitamins A, B and C and zinc.
“We are thrilled to be launching two new product lines, new packaging and several nutritional improvements to our existing products,” said Eric Kufel, chief executive officer. “Our new lineup gives consumers a wider array of healthy choices to meet their specific nutritional needs.”
In addition to the new products, Van’s has introduced a new logo featuring contemporary fonts and design.
The company also is drawing attention to the health benefits of its products by adding “nutritional call outs” such as “6g of fiber” and “Made with Whole Grain” on the front of its packaging.