Associated Brands, Indian company form alliance
April 15, 2010
by Keith Nunes
MISSISSAUGA, ONT. — Associated Brands, a manufacturer and marketer of private label products, has formed an alliance with BioPlus Life Sciences, Bangalore, India, to be the sole representative of BioPlus’ Solo brand sucralose in a granular form to the North American grocery industry.
“Associated Brands has a strong 19-year history as a market leader in the sweetener marketplace,” said Joe Zannoni, vice-president of BioPlus Life Sciences. “Associated Brands offers BioPlus the opportunity to leverage long standing supply relationships with many of the world’s leading retailers, as well as established distribution and logistics infrastructure and customer support and service staff.”