Jack in the Box adds premium coffee to menu

by Eric Schroeder
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SAN DIEGO — Jack in the Box has introduced what it describes as “a new premium blend of coffee” made with real Kona coffee beans from Hawaii. The new Kona Classic coffee blend is being brewed for the restaurant chain’s hot and iced coffee drinks.

“Kona coffee is renowned for its smooth, rich taste and is one of the world’s most popular coffees,” said Tammy Bailey, division vice-president of menu marketing and promotions for Jack in the Box Inc. “Our new Kona Classic blend is the perfect choice whether you’re looking for a refreshing boost or complement to one of our many breakfast items, like the new Grilled Breakfast Sandwich we introduced last week at most of our restaurants.”

Kona Classic is available at participating Jack in the Box restaurants for a suggested price of $1.39 and $1.59 for regular and large hot coffees, respectively, and $1.99 for a 24-oz iced coffee.

Jack in the Box said its restaurants in Hawaii will continue to serve a specialty Kona blend produced by a local vendor, Hawaiian Paradise Coffee.

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