KFC doubles down
April 6, 2010
LOUISVILLE, KY. — KFC is introducing the KFC Double Down, a bunless chicken sandwich. The sandwich includes two chicken filets, two pieces of bacon and cheese.
“The Double Down created such a buzz as a test market item and it already has such high consumer awareness, we toyed with the idea of making a commercial that just said, ‘It’s here!’ said Javier Benito, executive vice-president of marketing and food innovation. “And to celebrate the national arrival of the Double Down, it’s great to find a good home for some of those ‘unneeded’ KFC buns at food banks around the country.”
The product will be available nationwide beginning on April 12.