KFC doubles down

by Staff
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LOUISVILLE, KY. — KFC is introducing the KFC Double Down, a bunless chicken sandwich. The sandwich includes two chicken filets, two pieces of bacon and cheese.

“The Double Down created such a buzz as a test market item and it already has such high consumer awareness, we toyed with the idea of making a commercial that just said, ‘It’s here!’ said Javier Benito, executive vice-president of marketing and food innovation. “And to celebrate the national arrival of the Double Down, it’s great to find a good home for some of those ‘unneeded’ KFC buns at food banks around the country.”

The product will be available nationwide beginning on April 12.

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