Krispy Kreme launches 'Campfire Treats' donuts
April 22, 2010
by Eric Schroeder
WINSTON-SALEM, N.C. — Krispy Kreme Doughnuts Inc. has extended its donut line with the launch of two new limited-time varieties that focus on tastes associated with campfire: S’mores and Chocolate Fudge Cake.
The S’mores donut has a Kreme filling and is topped with chocolate icing and graham cracker crumbles.
The Chocolate Fudge Cake donut is a chocolate cake donut blended with Hershey’s cocoa, glazed and topped with chocolate icing and chocolate sprinkles.
The limited-time offerings are part of a Krispy Kreme Happy Campers campaign that also includes the donut chain’s sponsorship of camping outings.
Beginning April 26 and lasting through May 30, customers may support the campaign by donating at their local participating store or on-line at www.krispykreme.com or www.holeinthewallcamps.org.