PureCircle joins Healthy Weight Commitment
April 12, 2010
by Eric Schroeder
OAK BROOK, ILL. — PureCircle, a producer of naturally zero-calorie sweeteners, has joined the Healthy Weight Commitment Foundation (H.W.C.F.). The H.W.C.F. is a collaboration of more than 40 members of the food and beverage industry, retailers and diverse non-governmental organizations that provide and promote solutions to help people achieve healthy weight by balancing the calories they consume with the calories they burn.
“Now more than ever, businesses, schools and communities are demanding convenient, more appealing ways to manage calories,” said Magomet Malsagov, chief executive officer and managing director for PureCircle. “As the global market leader in stevia production for the last decade, PureCircle is uniquely positioned to help these groups cut calories in the products they manufacture, serve and buy. Our company is proud to be the first of its kind to join the Healthy Weight Commitment Foundation, and we look forward to working to reduce obesity by 2015.”