Unilever, P.F. Chang's partner on frozen entree line
April 20, 2010
by Eric Schroeder
ENGLEWOOD CLIFFS, N.J. — Unilever has teamed with P.F. Chang’s China Bistro to create a new line of frozen Asian entrees. Marketed under the P.F. Chang’s Home Menu brand, the line includes eight premium frozen entrees with the bold flavors associated with P.F. Chang’s.
The line includes: Orange Chicken, Shanghai Style Beef, Sweet & Sour Chicken, General Chang's Chicken, Ginger Chicken & Broccoli, Beef with Broccoli, Shrimp in a Garlic Sauce and Shrimp Lo Mein.
“With a proprietary technology, we have been able to capture the bold flavors associated with P.F. Chang's in a frozen entree that is quick and easy to prepare,” said Gaston Vaneri, senior brand building director at Unilever. “The result, P.F. Chang’s Home Menu, is a delicious, flavor-packed meal for two that can be prepared at home in 13 minutes or less.”
Each entree includes chicken, beef or shrimp, with up to 25% of total volume in protein. All of the ingredients are prepared according to P.F. Chang’s specifications.
“We're proud to present the new P.F. Chang’s Home Menu inspired by our bold tasting, best-selling recipes,” said Michael Welborn, president of global brand development for P.F. Chang’s China Bistro. “Whether they’re dining at one of our nearly 200 Bistro restaurants nationwide or spending an evening at home, fans of the P.F. Chang’s brand can now enjoy our vibrant, flavorful food whenever the craving strikes.”