Martha Stewart products to enter grocery stores
May 26, 2010
NEW YORK — Products from Martha Stewart Living Omnimedia will be offered in grocery stores through a licensing agreement with Niman Ranch, Hain Celestial Group and Hain Pure Protein.
The products will include meats produced by Niman Ranch and Hain Pure Protein and a line of all-natural baking mixes with The Hain Celestial Group, Inc.
“Niman Ranch is thrilled by the opportunity that the Martha Stewart brand name will provide to our farmers,” said Jeff Swain, chief executive officer of Niman Ranch. “We hope that this partnership will continue to educate consumers about traditional farming practices, the humane treatment of animals and environmentally responsible agriculture, allowing Niman Ranch to continue to grow the number of independent family farmers within our network.”
The meat selections will include ham steak, bratwurst, spicy chorizo, applewood-smoked bacon, fresh marinated pork chops and roasts, smoked pork shanks, braised beef short ribs, hot dogs and a variety of chicken and pork sausages as well as holiday hams and turkeys. Hain Pure Protein will supply the turkey.
The baking mixes include mixes for chocolate cake, vanilla cake, fudge brownies, sugar cookies and chocolate chip cookies.
The products are to be distributed in supermarkets, mass-market retailers and warehouse clubs nationwide.