McDonald's reduces sodium in Canadian outlets
May 28, 2010
by Eric Schroeder
TORONTO — Exhibiting its commitment to the Canadian Children’s Food and Beverage Advertising Initiative, McDonald’s Corp. said it has reduced the sodium in all of the grilled chicken menu items sold in its Canadian restaurants, in some cases by as much as 32%. The restaurant chain also said it has launched a sodium-reduced Grilled Chicken Snack Wrap to be included as an option for the Happy Meal menu.
“We believe that working collaboratively with industry and health experts to make incremental changes in reducing dietary sodium intake is an important part of our ongoing efforts to promote a holistic approach to nutrition,” said Richard Ellis, senior vice-president of communications and public affairs at McDonald’s Canada.
McDonald’s said it has reduced the sodium level in its Chicken Snack Wrap with Grilled Chicken by 32%, to 530 mg from 780 mg, by using a sodium-reduced tortilla, chicken and ranch sauce. Other sodium reductions included cuts of 13% for the Breakfast Burrito and 20% for the Grilled Chicken Classic Sandwich.
Meanwhile, the Grilled Chicken Snack Wrap, which has been on McDonald’s menu in Canada since 2007, now will be available as part of the Happy Meal offering. When combined with apple slices and 1% white milk the Happy Meal meets McDonald’s Canada’s voluntary commitment to the Canadian Children’s Food and Beverage Advertising Initiative, the company said.
McDonald’s said the sodium reduction effort thus far is limited to its Canadian market.