Franco to join Burger King in global marketing role

by Eric Schroeder
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MIAMI — Natalia Franco has been named executive vice-president and global chief marketing officer for Burger King Corp., effective May 17. Ms. Franco will be responsible for the company’s global marketing function, overseeing product innovation, consumer insights and the development, implementation and communication of the Burger King brand’s marketing and advertising strategies worldwide.

“Natalia is a seasoned marketing professional with a wealth of consumer marketing experience, and we are fortunate to have her join our team,” said John W. Chidsey, chairman and chief executive officer. “Her global perspective and diverse background working for a number of well-known and world-class companies positions her well to help strategically drive the Burger King brand forward.”

Prior to joining Burger King Ms. Franco was vice-president of global marketing and innovation for The Coca-Cola Co., where she was responsible for all cross-functional marketing efforts for the McDonald’s Division. Earlier she worked for General Mills, Inc. where she held a variety of U.S. domestic and international marketing positions of increasing responsibility. Earlier in her career, she worked with Savoy Brands International in Bogota, Colombia, and with Unilever in Panama and Colombia.
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