Wal-Mart to sell Jones Soda
May 27, 2010
by Eric Schroeder
SEATTLE — Jones Soda Co. has signed an agreement with Wal-Mart Stores, Inc. under which Jones will sell its products in Wal-Mart’s approximately 3,800 U.S.-based stores. By entering Wal-Mart, Jones said its retail distribution will increase by nearly 10%, and will make the product easily accessible to millions of new consumers.
“The primary complaint through our customer service feedback is that people can’t find Jones Soda near them,” said William Meissner, chief executive officer of Jones Soda. “The Wal-Mart deal allows for another one of America’s premier retailers to offer Jones. Wal-Mart greatly expands our distribution footprint and truly makes our product accessible to everyone, which is something the Jones Soda brand has always stood for. Now, almost anyone, anywhere in the U.S. can seek out a nearby store or stumble upon our product and purchase it on the spot. We are incredibly energized by the growth potential this Wal-Mart expansion brings.”
As part of the agreement, Jones will be given three shelf facings in which to market a custom assorted 6-pack of Jones Pure Cane Soda. The 6-pack will include two bottles each of some of Jones’ most popular flavors, including Green Apple, Berry Lemonade and Cream Soda.
Jones and Wal-Mart previously conducted a test of the 6-packs in 750 stores.