Frito-Lay introduces new Lay's Kettle Cooked chips
June 2, 2010
by Eric Schroeder
PLANO, TEXAS — PepsiCo, Inc.’s Frito-Lay division is celebrating the switch to all-natural ingredients in its Lay’s Kettle Cooked potato chips with the launch of three new flavors: Harvest Ranch, Crinkle Cut Spice Rubbed BBQ, and Crinkle Cut Original.
Harvest Ranch will be available in the eastern portion of the United States, while Crinkle Cut Spice Rubbed BBQ will be available in the West. Crinkle Cut Original will be available nationwide.
To mark the product launch Frito-Lay has hired four different carvers to craft a Lay’s Kettle Cooked billboard made entirely from wood at one of the busiest intersections in San Francisco. The billboard will take up to 10 days and 80 hours to complete and will reveal the Lay’s Kettle Cooked “Crafted with Care” message upon completion. The billboard will remain at the location through June.
“Our new custom carved wooden billboard provides us with a unique opportunity to further communicate Lay’s Kettle Cooked dedication to craftsmanship,” said Michelle Rule, director of marketing for Frito-Lay North America.