Mars expands Milky Way brand
June 10, 2010
by Keith Nunes
HACKETTSTOWN, N.J. — Mars Chocolate North America, a division of Mars, Inc., has extended its line of Milky Way products with the introduction of the Milky Way Brand Simply Caramel Bar. The new product is nougat-free and consists of a caramel center enrobed with chocolate.
“The Milky Way Brand Simply Caramel Bar is a delicious addition to our Milky Way Brand family that really makes the caramel the star,” said Debra A. Sandler, chief consumer officer for Mars Chocolate North America.
The new product is available nationwide.