Mission Foods rolls out whole wheat tortillas
June 23, 2010
by Eric Schroeder
IRVING, TEXAS — Mission Foods has extended its tortilla line with the launch of a 100% whole wheat flour tortilla.
Mission Whole Wheat Tortillas are 100% whole wheat, cholesterol free and contain 30 grams of whole grain per serving, which is more than half the Recommended Daily Value. The new tortillas will carry the Whole Grain Stamp from the Whole Grains Council.
“Mission Foods is committed to meeting the demands of consumers for healthier options,” said Norma Rojas, senior director of marketing for Mission Foods. “Mission Whole Wheat Flour Tortillas provide an affordable solution for families expecting the same quality and taste of our flour tortillas, but also want to make small, simple steps to integrate healthy eating habits for their families.”
The new tortillas are rolling out nationally this year and may be found along with Mission’s line of “better-for-you” products, including 96% Fat-Free Heart-Healthy, Carb Balance, Multi-Grain, and Life Balance Tortillas.