Quality Foods to launch Paula Deen flour
June 3, 2010
by Eric Schroeder
MONROE, MICH. — Quality Foods Brands, a wholly-owned subsidiary of Synergy Brands, is expanding its Paula Deen line of products with the late summer launch of all-purpose enriched flour in a box. The product consists of two, 1-lb cellophane wrapped packages of flour, in one box.
“Flour is always packaged in paper bags and is very messy for both the retailer’s shelves as well as for the consumer’s pantry,” said Quality Foods. “Flour is a dusty product and when packed in the usually craft paper bags tends to leak out of the bag and onto the retailer’s shelves. By packing two ‘stay fresh’ plastic bags in a box, the Paula Deen product eliminates the mess and also maintains a greater degree of product integrity.”
Each ¼-cup serving of the flour contains 110 calories, 1 mg of sodium, 24 grams of carbohydrates, 3 grams of protein, less than 1 gram of dietary fiber and no sugar or fat.
The box also features two of Paula Deen’s popular recipes: Paula’s Never Fail Pie Crust and Southern Drop Shortcake Biscuits.
In addition to flour in a box, the Paul Deen line includes cakes, cookies, bread, packaged meals and spices.