Starbucks launches Via iced coffee

by Eric Schroeder
Share This:
SEATTLE — Starbucks Coffee Co. has added Via iced coffee at its stores in the United States and Canada. The iced coffee is a blend of medium-roasted coffee and cane sugar, and it is made using 100% arabica beans.

“Our customers are looking for refreshment that hits the spot during the hot days of summer,” said Annie Young-Scrivner, global chief marketing officer for Starbucks. “We’re excited to give our customers new ways to enjoy Starbucks coffee, and Starbucks Via iced coffee — a thirst-quenching complement to the Starbucks Via portfolio — is perfect for iced coffee drinkers and a great addition to our summer beverage selection.”

Starbucks Via iced coffee comes in 100-calorie single-use sticks sized for a 16-oz water bottle. The five-packs have a suggested retail price of $5.95.
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.

The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.