Starbucks launches Via iced coffee
June 29, 2010
by Eric Schroeder
SEATTLE — Starbucks Coffee Co. has added Via iced coffee at its stores in the United States and Canada. The iced coffee is a blend of medium-roasted coffee and cane sugar, and it is made using 100% arabica beans.
“Our customers are looking for refreshment that hits the spot during the hot days of summer,” said Annie Young-Scrivner, global chief marketing officer for Starbucks. “We’re excited to give our customers new ways to enjoy Starbucks coffee, and Starbucks Via iced coffee — a thirst-quenching complement to the Starbucks Via portfolio — is perfect for iced coffee drinkers and a great addition to our summer beverage selection.”
Starbucks Via iced coffee comes in 100-calorie single-use sticks sized for a 16-oz water bottle. The five-packs have a suggested retail price of $5.95.