SunOpta to market green garbanzo beans
June 29, 2010
by Eric Schroeder
TORONTO — SunOpta Inc. said its SunOpta Fruit Group has agreed to market and distribute Garden Green Garbanzo for Clearwater Country Foods of Genesee, Idaho. Under terms of the agreement, SunOpta will be responsible for global sales and distribution of Garden Green Garbanzo beans while Clearwater will provide sourcing and supply services.
“We are very pleased to have completed this agreement as we believe the Garden Green Garbanzo is very complementary with our current product offerings and has tremendous market potential based on the versatility, flavor, and health benefits it offers consumers,” said Gerry Watts, president of the SunOpta Fruit Group. “This is truly a unique and flavorful product that embraces the values of SunOpta in the healthy foods segment. Green Garbanzos are high in fiber and folate and naturally low in fat, saturated fat, cholesterol, and sodium, thus promoting a healthy heart. Being an excellent source of fiber, green garbanzos contribute to satiety, helping consumers to maintain a healthy weight. They are an all natural non-allergenic source of protein and contain vitamin A, vitamin C, iron, calcium and a number of other minerals and phytonutrients.
“Green Garbanzos are grown without the use of insecticides and return nitrogen to the soil promoting agricultural sustainability. We believe Green Garbanzos are an excellent dietary option that will be unique in the marketplace and open to a wide range of potential product applications.”