Burger King of Canada enhances ad efforts
July 15, 2010
by Keith Nunes
TORONTO — Burger King Restaurants of Canada, Inc., plans to limit sodium to 600 mg in all of the BK Kids Meals advertised to children under 12 years of age.
“Proactively reducing sodium in children’s menu items further supports Burger King Restaurants of Canada, Inc.’s ongoing commitment to promote healthier dietary and lifestyle choices for kids,” said Linda J. Nagel, president and chief executive officer of Advertising Standards Canada, which administers the Canadian Children’s Food and Beverage Advertising Initiative. “Corporate actions from Children’s Advertising Initiative Partners, such as these by Burger King restaurants, are positively changing the children’s advertising landscape in Canada.”
The BK Kids Menu selections included in the effort include: hamburger, chicken tenders and Kraft Dinner Macaroni & Cheese meals. When purchased with Mott’s Fruitsations fruit cup and a Minute Maid apple juice the options fall within Health Canada’s recommended nutritional guidelines.
In addition to limiting sodium, Burger King Restaurants of Canada has additional nutrition guidelines for advertised BK Kids Meals that consist of no more than 560 calories, less than 30% of the calories from fat, less than 10% of calories from saturated fat, no added trans fat and no more than 10% of calories from added sugars.
"The Burger King brand’s ‘Have it your way’ promise allows our guests to customize their meals to meet their personal nutritional needs,” said Raj Varman, general manager for Burger King Restaurants of Canada, Inc. “Our commitment to reducing sodium in our advertised Kids Meals is yet another example of our commitment to providing our guests with even more choices.”