Kellogg launches Eggo Real Fruit Pizzas
July 9, 2010
by Eric Schroeder
BATTLE CREEK, MICH. — The Kellogg Co. is extending the Eggo product line with the launch of Eggo Real Fruit Pizzas, an all-in-one combination of fruit and granola on a baked cinnamon and maple-flavored crust. The fruit pizzas are available in two varieties: strawberry granola and mixed berry granola.
“Eggo Real Fruit Pizzas will satisfy consumers’ desire for great taste, convenience and variety,” said Michael Allen, president of Kellogg Frozen Foods. “Innovation and meeting consumers’ needs are a key focus of the Eggo brand.”
The fruit pizzas have a suggested retail price of $2.79.