Kellogg launches FiberPlus Antioxidants cereal
July 20, 2010
by Eric Schroeder
BATTLE CREEK, MICH. — Kellogg Co. has introduced FiberPlus Antioxidants cereal in two varieties: Berry Yogurt Crunch and Cinnamon Oat Crunch.
Cinnamon Oat Crunch has 9 grams of dietary fiber, while Berry Yogurt Crunch has 10 grams. Both cereals have 25 grams of whole grains and are considered excellent sources of vitamins C and E.
“Kellogg’s FiberPlus is a brand that understands that consumers want to get positive nutrition without sacrificing great taste,” said Cheryl Dolven, registered dietitian and director of nutrition marketing at Kellogg. “Kellogg’s FiberPlus Antioxidants cereals deliciously delivers fiber and antioxidants. It’s an ideal choice for consumers who want great taste and nutrition from their cereal.”