Olive extract adds polyphenols to products
July 21, 2010
by Jeff Gelski
CHICAGO — CreAgri, Inc. introduced Hidrox 12%, an organic olive polyphenolic ingredient, for use in foods and beverages at I.F.T. 10, the Institute of Food Technologists’ annual meeting and food exposition held July 17-20 in Chicago. The company extracts olive juice, and not olive oil, to create the ingredient, which has been used in the dietary supplement industry for about seven years, said Roberto Crea, president and chief executive officer for CreAgri, Hayward, Calif.
Catherine Bitler, chief scientific officer and vice-president, operations, said, “This new organic, highly-enriched formulation was created to address the needs of the food, beverage and cosmetic industries. Designed to provide a reliable, safe and natural source of polyphenols, Hidrox has potent antioxidant properties and excellent bioavailability.”
Hidrox, a trademark name for hydroxytyrosol, offers anti-bacterial, anti-inflammatory antioxidant and cardio-protective health benefits, according to CreAgri. The polyphenols may provide benefits in the areas of joint health, immunity and skin health, said Dr. Crea, who has a Ph.D. in biological chemistry from the University of Pavia in Italy.
CreAgri will target functional beverages for Hidrox 12%, a particulate-free formula that has no problems with sedimentation, Dr. Crea said. Dairy products, including yogurts, are another target. Hidrox 12% is self-affirmed Generally Recognized As Safe (GRAS) for use in foods in beverages. The polyphenols have been shown to provide benefits in the areas of joint health, immunity and skin health, Dr. Crea said. Hyrox also has shown antibacterial effects that protect foods against pathogens.
CreAgri’s Integrale de-pitting process developed Hidrox, a proprietary ingredient. No solvents are used in the process.
“Using a totally eco-compatible process that eliminates unwanted compounds produced in the seeds of olives, the juice is recovered during the milling of olive oil and transformed into a stable, fully organic, polyphenolic-rich ingredient,” Dr. Crea said.