Revelry Brands acquires stake in yogurt maker
July 19, 2010
by Eric Schroeder
BOULDER, COLO. — Investment firm Revelry Brands has acquired a minority stake in Siggi’s, a New York-based maker of a premium, Icelandic-style thick yogurt. The investment is expected to be used to expand Siggi’s product offerings, operations and sales team.
“Siggi’s is a great example of a differentiated, premium natural foods brand that is perfectly positioned to grow in an underdeveloped health and wellness category,” said Brendan Synnott, founder of Revelry Brands. “Siggi’s offers a premium product dedicated to superior taste, traceable sourcing and all-around product transparency to the consumer. Its high protein and low sugar content coupled with its clean branding and packaging screams health at a time when the average consumer is beginning to realize that some traditional yogurt can come loaded with sugar.”
Siggi’s makes skyr, an Icelandic-style, thick yogurt that is currently sold nationally in stores such as Whole Foods Market, Wegmans and Stop and Shop. Skyr is a strained yogurt, made from skim milk so it is thick and creamy, high in protein and non-fat.