Scoular to market Smart Salt in North America
July 15, 2010
by Eric Schroeder
OMAHA — The Scoular Co. has agreed to serve as a North American marketer of Smart Salt, a salt alternative based on natural minerals and designed to reduce the high sodium content in foods.
Scoular will be promoting Smart Salt at the I.F.T. Annual Food Expo to be held July 17-20 in Chicago.
“Scoular is committed to serving the food industry, and we continue to look for ways to use our strengths and leverage our relationships to provide ingredients that help our customers produce quality products for which there is strong consumer demand,” said Anne Brown, senior manager of food ingredients. “We are very pleased to work closely with Smart Salt, Inc. to provide our customers with a product that reduces the amount of sodium in foods — up to 60% — without compromising the functionalities of salt, including taste, texture and preservation.”
Deborah Rolf, executive vice-president of Americas-Smart Salt, Inc., added, “Smart Salt, based on magnesal, is a patented technology for a co-crystal that is primarily based on magnesium — a desirable mineral often deficient in our diets. With the common name of magnesal, this innovative sodium alternative provides an unsurpassed level of taste enhancement and functionality that allows flexibility and perfect optimization, with reformulation, in a multitude of applications.”
Founded and incorporated in California by Juhani Maki and Tapio Maki, Smart Salt, Inc. holds the intellectual property rights on an innovative sodium reduction system developed in Finland by founder and scientist, Juhani Maki, Ph.L.