ConAgra expands entrees, canned product varieties
August 6, 2010
OMAHA — ConAgra Foods, Inc. has introduced six new varieties of Banquet meals, two new flavors of Van Camp’s baked beans and a new variety of Manwich.
The new Banquet products include BanquetFamily Size Zesty Marinara Sauce over Meatballs, Cheesy Smothered Charbroiled Patties and Chicken Marinara. Other new single-serve varieties include Cheesy Macaroni and Beef, Spaghetti and Popcorn Chicken, and Honey Mustard Chicken.
“The majority of Banquet consumers enjoy our entrees for dinner at home, so they’re looking for a balanced meal that includes meat,” said Christiane Brocky, brand director. ‘We’ve also added kid-favorite meals such as Cheesy Macaroni and Beef and Spaghetti and Popcorn Chicken to appeal more to the whole family.”
The new Manwich Thick & Chunky variety has an average retail price of $1.50 for a 15-oz can and has all the same spices and seasonings as Original Manwich but with a thicker sauce and more chunks of onions and peppers.
“It’s a sloppy joe that’s a bit less sloppy because of the thicker sauce,” said Sandra Williams, brand director. “And with the bigger chunks of vegetables, which are more visible in the sauces, moms feel confident Manwich is a wholesome family meal for a great value.”
Van Camp’s has expanded to include Sweet Onion and Maple and Brown Sugar varieties of baked beans. The beans are available in a 28-oz can for a retail price of $1.59.