Fresh Express adds artisanal salads
August 11, 2010
by Eric Schroeder
CINCINNATI — Chiquita Brands International, Inc. has introduced Fresh Express artisanal salads in new Naturesave bags, which are made of 50% less plastic than the previous Fresh Express Spring Mix bag.
The salads, which are made from ingredients cultivated by artisanal growers, are available in two varieties: Sierra Crisp Herb and Wild Rocket Zest.
Sierra Crisp Herb combines Sierra Crisp lettuce with mild red baby butter lettuce and a changing seasonal accent of herbs (e.g., winter herbs: parsley and chervil; summer herbs: parsley and cilantro).
Wild Rocket Zest has a “bold” taste that blends peppery Wild Rocket with dark-colored greens like mustard and Tatsoi. In the winter, chard will replace the spinach in the blend.
“The artisanal salads are really about selecting the best produce grown with care, and then creating a palette of lettuce varieties that come together in a colorful canvas of complementary flavors,” said Dean Fahselt, Fresh Express salad artisan. “We’ve hosted taste tests to find the right blends of herbs and lettuces that make our artisanal salads so flavorful that dressing is optional.”