Kim Holman joins Wixon as director of marketing

by Eric Schroeder
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ST. FRANCIS, WIS. — Kim Holman has been named director of marketing at Wixon Inc., a manufacturer of seasonings, flavors and ingredients for the food and beverage industry.

Ms. Holman, who has been a marketing consultant for Wixon since 2007, will be responsible for managing all marketing, advertising and promotional activities and staff, overseeing business development activities and trade shows, and providing analysis of customer research, market conditions and competitor data.

Prior to joining Wixon, Ms. Holman was owner of VIM Marketing. Earlier, she spent 12 years with SC Johnson, overseeing marketing initiatives, and as a brand manager for a variety of products and new business ventures.

She received a bachelor’s of science degree in business at the University of Arizona-Tucson and a master’s degree in business administration at Marquette University.

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