Mike Spear promoted at Jones Soda
August 4, 2010
by Eric Schroeder
SEATTLE — Mike Spear has been promoted to marketing director at Jones Soda Co. Mr. Spear most recently was head of interactive marketing for the premium beverage maker. In his new role, he will be responsible for all marketing strategy as the company expands distribution nationwide and continues to maintain its on-line marketing and social media efforts.
Mr. Spear has been with Jones for nearly eight years, starting in a dual role covering both consumer response and marketing. He has helped launch several new products and forged product partnerships with Dark Horse Comics, the Seattle Seahawks, Fox Studios, Microsoft, Wizards of the Coast and many others. More recently he led the effort to aggregate the brand’s multiple Facebook pages to create one central hub with more than 470,000 fans.