Rhett Asher joins Food Marketing Institute

by Eric Schroeder
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ARLINGTON, VA. — Rhett Asher has joined the Food Marketing Institute (F.M.I.) as vice-president of industry relations. In his new role, Mr. Asher will focus on enhancing the capabilities and services of industry relations at the F.M.I., specifically the F.M.I./G.M.A. Trading Partner Alliance. He also will support other programs such as loss prevention and risk management, technology, and marketing and merchandising.

“Rhett has extensive retail and association management experience that will be very valuable to our members,” said Leslie G. Sarasin, president and chief executive officer of the F.M.I. “He is highly regarded within the industry for his knowledge of loss prevention issues, and we are excited to have him join F.M.I.”

Prior to joining the F.M.I. Mr. Asher was vice-president of loss prevention at the National Retail Federation. He earlier held a similar position at the Retail Industry Leaders Association from 2003 to 2006. Previously, he held management positions at Ross Stores, Inc., Modell’s Sporting Goods and Cort Furniture Rental.

Mr. Asher received a bachelor’s degree in business administration from North Carolina State University.

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