Atkins adds to snack bar, cookie lineup
September 30, 2010
by Eric Schroeder
DENVER — Atkins Nutritionals, Inc. has added five products to its Advantage, Day Break and Endulge line of products. On average, the new Atkins bars have 7 grams of protein, 9 grams of fiber and 3.6 grams of net carbohydrates per serving. Atkins Nutritionals defines net carbohydrates as the carbohydrates in a food that impact blood sugar, calculated by subtracting fiber grams in the food from total grams.
“We constantly listen to our customers so we can bring them the best-tasting bars and snacks, without the added sugars and extra carbs,” said Monty Sharma, chief executive officer of Atkins. “The concept of a low-carb cookie tested extremely well with Atkins followers and weight-conscious consumers. Our new products will help people manage their weight without sacrificing great taste, enabling them to enjoy Atkins as a healthy lifestyle.”
The new products include:
• Advantage Coconut Almond Delight Bar — Almond and sweetened coconut bar dipped in chocolate with 7 grams of protein, 2 grams of net carbohydrates and 1 gram of sugar.
• Advantage Chocolate Chip Cookie Dough Bar — Cookie dough and sweet chocolate chip morsels bar enrobed in milk chocolate. The bar has 15 grams of protein, 3 grams of net carbohydrates and 1 gram of sugar.
• Day Break Chocolate Hazelnut Bar — Chunks of hazelnuts topped with milk chocolate in a bar form. The bar has 6 grams of protein, 3 grams of net carbohydrates and 1 gram of sugar.
• Endulge Chewy Peanut Butter Cookie — The cookie has 4 grams of protein, 5 grams of net carbohydrates and no sugar.
• Endulge Double Chocolate Chunk Cookie — The cookie, which features cocoa flavor and fudge chunks, has 3 grams of protein, 5 grams of net carbohydrates and no sugar.
The bars and cookies have a suggested retail price ranging from $5.99 for a 5-pack of Endulge bars to $9.49 for a 5-pack of Advantage Chocolate Chip Cookie Dough Bars.