Jack Link's expands Matador line
September 24, 2010
MINONG, WIS. — Jack Link’s is expanding Matador Beef Jerky with the introduction of Matador Flamin’ Hot Stick. The new product is available nationwide and combines the taste of the original Matador stick with a hot and spicy flavor kick.
“Within one year, Matador Beef Jerky has introduced three stick flavors and four jerky flavors,” said Mark Catlin, director of marketing. “We’ve kicked up the spice factor a notch with the introduction of the newest Matador Flamin’ Hot Stick. We’ve brought the heat and delivered the bold flavor teens want with another flavor-filled, protein-packed snack to fuel their busy lifestyles.”
The product is available in a 1-oz package that may be found in convenience stores nationwide for a suggested retail price of $1.29. Frito-Lay North America sells and distributes the meat snacks in partnership with Jack Link’s.