Oscar Mayer expands Lunchables varieties
September 9, 2010
MADISON, WIS. — Kraft Foods Inc. has introduced two new varieties of Oscar Mayer Lunchables: Chicken Strips and Chicken + American Sub Sandwich.
The chicken strips meal has 100% white meat chicken, and the Chicken + American Sub Sandwich has rotisserie seasoned chicken on bread with 8 grams of whole grain. In addition, some Lunchables varieties now are featuring mandarin oranges.
“We strive to give parents choices they can feel good about while also providing kids with foods they’ll eat,” said Darin Dugan, senior director of marketing. “We’re excited about the addition of mandarin oranges because parents requested it.”
Kraft also has improved the nutritional profile of Lunchables products by eliminating the Maxed Out products.
“We’re always looking for ways to make our products better,” Mr. Dugan said. “As a result, we constantly evaluate the nutritional profile of our food and have worked hard to improve it by adding whole grains, spring water and fruit options. We’ve also removed ingredients like high-fructose corn syrup from our crackers.”