Sargento introduces Fridge Packs
September 29, 2010
PLYMOUTH, WIS. — Sargento is introducing Fridge Packs, stand-up packs of individually wrapped cheese snacks. The goal is to make cheese snacks normally stored in the refrigerator door visible, organized and accessible in the fridge.
“We know many consumers snack impulsively and that many don’t take the time to search through the refrigerator for a healthy option,” said Erin Price, senior marketing manager at Sargento. “With Sargento Fridge Packs, we are helping consumers choose a wholesome and flavorful snack that they can easily see, grab and go.”
The products come in three varieties — string cheese, light string cheese, and Colby Jack — for a suggested retail price of $6.99 for 18 snacks.