Solbar rebrands with new logo, slogan

by Jeff Gelski
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ASHDOD, ISRAEL — Solbar has launched a corporate rebranding that includes a new corporate logo, a new slogan and a redesign of communication materials and catalogues. Solbar’s strategy includes a focus on isolated soy protein and extruded products for bar and beverage applications as well as Solbar’s traditional expertise in meat and meat-analogue products.

“The rebranding is an integral part of the service enhancement transformation Solbar has been establishing for the last two years,” said Shaul Shelach, chief executive officer of Ashdod-based Solbar. “This strategic move is an inside-out process, as at the same time we’re engaging an internal reorganization of the company’s focal point toward intensified customer service and increased innovation in the development of products with high functional characteristics.”
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